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Superhand, formerly known as Youth Group, is thrilled to announce its strategic rebranding, marking a significant milestone in our journey to foster connections, opportunities, and learning between the next generation and leading brands. This rebranding initiative reflects our evolving vision and commitment to inclusivity, offering a more comprehensive platform that resonates with young adults aged 18-30 and beyond.
With our new name, Superhand, we embrace a broader demographic spectrum, moving beyond the youth-centric approach to include all young adults navigating their early careers and lives. "Superhand" symbolizes strength, capability, and empowerment, attributes that align with our mission to support and uplift individuals in achieving their aspirations.
Our decision to transition from Youth Group to Superhand stems from a desire to create a more inclusive environment. While "youth" has always been at the heart of our identity, we recognize the importance of supporting a wider age range. This change is a response to our community's evolving needs and our dedication to being a platform that empowers every young adult.
Superhand continues to be the ultimate platform for connecting the next generation with top employers and brands. Here's what makes Superhand unique:
Our ambitions remain bold and clear: to generate £1bn in revenue, welcome 100 million members, and partner with 10 million brands. Superhand is committed to global diversity, inclusivity, and social responsibility, with plans to represent over 200+ countries and territories and ensure at least 50% participation from underrepresented groups.
As Superhand, we are excited to continue on our path of growth, innovation, and impact. We invite our community, partners, and supporters to join us in this new chapter as we step forward into a future of endless possibilities.
Superhand is a platform for the next generation to connect, earn and learn from the best brands.